Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
How do you feel about the new google icons?
I get what they're going for:
- Brand consistency
- 1 design language
- Bright and colorful
That said, I feel that they made some major mistakes.
- It's really hard to differentiate their different products.
- The icons seem void of personality
- In some instances, they simply don't make sense. For example, the new Docs icon just looks like a poorly designed rectangle... not a document.
What are your thoughts? Do you like them?
#design #jacobsthoughts #usability
I've been thinking a lot about friction lately. Especially as I'm working from home and have more distractions than ever before.
Friction is simply a tool in our toolbox. Are you using it to your advantage?
⏫ We should increase friction in the things we want to stop doing. (example: move distracting apps to a distant page and folder on your phone).
⏬ We should decrease friction for the things we want to do more (example: I've started putting a book next to my bed so I read more often).
These ideas are not my own :) Thanks to Nir Eyal and his book, Indistractible, for helping me think about this.
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Read PostGood customer experience -> great brand affinity.
How can you make your customer experience great?
👍🏻 CARE about your customer.
👂🏻 LISTEN to your customer.
🔥 OBSESS over solving their problems and providing value.
When your customer has an amazing experience two things will happen:
1. They'll return.
2. They'll refer new business
Provide value and value will come back to you.
#customerexpereince#value#brand#referrals
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Read PostI'm Launching my new Podcast!!!! - 🎉 Meet Trust Cast. 🎉
I believe that THE most important things in business are relationships and trust.
We're surrounded by fake connections and vanity metrics, but REAL genuine connections are what really matter.
I'm really excited to share this with the world. It's been in the works for months now, and I can't wait to see what you think.
1. Please give it a listen and send any feedback my way.
2. Please subscribe and give the show a rating.
3. I'm looking for guests. If you are a marketing professional that cares about relationships, trust, and authenticity, please reach out.
#podcast #trust #relationshis #brandloyalty #authenticity
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