Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
🎙 Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. 🎙
🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
🎙 There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
🕖 76.8% of podcast listeners listen for more than 7 hours a week
📺 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.
Is the market overcrowded? Or is there still opportunity?
💭 I’d love to hear your thoughts 👇🏻 :)
Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).
We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).
Links to the statistics:
Podcast Statistics – [Infographic]
Podcast Statistics: Growth and Demographic Data for 2019
How Many YouTube Channels Are There?
#Podcast
I just got off a call that reminded me of why I love LinkedIn so much!
I just talked to someone that:
- Is working on something amazing!
- Has so much passion
- Is going to be incredibly successful.
... and I’ve never met them before. LinkedIn connected us.
Thanks LinkedIn for connecting me with amazing people.
That 👆🏻is the power of a network!
#linkedin #connections #powerofanetwork
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Read PostCan you ever take a break in business?
When you're a business owner, it's easy to get overwhelmed and have your business take over your life... but wait, didn't you get into business to be free? I know I did.
If you want to have freedom AND a business:
- CREATE SYSTEMS.
By creating systems, you allow yourself to be more productive and get more done quicker. You also make it possible to get help and outsource tasks when needed.
Hope you all get a quick break this weekend. Take care!
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Read Post🤔 Not sure what content to create?
Follow this simple formula:
🤓✏️🤯
1. Who is your perfect customer?
2. What questions and problems do they have?
- Don't just guess on this step. Go ASK your customer.
- Some tools: Google Trends, Quora, Facebook groups...
3. Find solutions to their problems.
4. CREATE content that answers their questions and solve their problems.
If you do this, you'll become a thought leader in your industry. You'll build trust and loyalty to your brand.
You got this!
#contentmarketing #targetaudience #jacobsthoughts #value #problemsolving
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Read Post