Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
🤔 Not sure what content to create?
Follow this simple formula:
🤓✏️🤯
1. Who is your perfect customer?
2. What questions and problems do they have?
- Don't just guess on this step. Go ASK your customer.
- Some tools: Google Trends, Quora, Facebook groups...
3. Find solutions to their problems.
4. CREATE content that answers their questions and solve their problems.
If you do this, you'll become a thought leader in your industry. You'll build trust and loyalty to your brand.
You got this!
#contentmarketing #targetaudience #jacobsthoughts #value #problemsolving
✏️ Is your copy working for you? 📄
🚨 This podcast episode will help! 🎙 (Link in the comments)
Words are powerful. Whether talking on a podcast or youtube video or writing copy for a website or social media post, your words give your ideal clients an opportunity to get to know you better. They also attract more of your ideal clients.
On this episode of #TrustCast, I talk with Abby J. Wilson, the master business copywriter, web designer, and developer.
Here are some highlights from our conversation:
- Businesses aren’t investing in copywriting.
- If your copy could be on a competitor’s website, it isn’t good. It should uniquely apply to your business.
- Talk to your customers! Conduct interviews or send out surveys. Use your customer’s words in your copy. Talk like they talk.
- “Copy is not written. Copy is assembled.”
Thanks for being on the podcast Abby! It was a great conversation, and I learned a lot.
#copywriting #copywritingtips #webdesigner #webdeveloper #marketing #podcast #trust #branding
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Read PostIs content creation worth it? It's a lot of work!
It's worth it if... 👇🏻
I just got off a call with someone that is incredibly passionate about a specific topic. They want to create a blog and podcast, but they wonder: is it worth it? it's a lot of work.
Here's my answer: What's your end goal?
Are you doing it as a hobby, or do you want it to make money?
Don't get me wrong. A blog and podcast can make A LOT of money.
That said, most people burn out long before they get there.
If you're doing it because it's something you love to do, then you're more likely to make it to the point where it makes money.
Find something you'd do even if it never makes a penny. Then work as hard as you can to make a 1M+ :)
#jacobsthoughts #passion #contentmarketing #contentcreation
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Read Post🤔 Why is content so valuable? 🧐
Let me tell you! 👇🏻
People want to do business with other people. NOT with some corporate entity. Even large corporations often have personalities attached to them. Think Elon Musk and Tesla or John Legere and T-Mobile.
We want to do business with people we KNOW, LIKE, and TRUST.
Content is the way people get to know, like, and trust your business.
Create value, and people will provide value back to you.
If you need help with this, don't hesitate to let me know.
#content #contentmarketing #digitalmarketing #podcast #blog #socialmedia #value #branding
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Read Post