Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | ๐ŸŽ™ Podcast: Trust Cast | โญ๏ธ JMH Media
October 8, 2020

๐Ÿค Relationships: the key to business growth ๐Ÿ“ˆ

๐Ÿ’ฐ Do you want to make more sales?
โฌ†๏ธ Do you want your business to grow?
๐Ÿ”ฅ Do you want to build a powerful brand?

Well of course you do! That's likely why you're on a platform like LinkedIn. Let me make it simple for you. Build REAL relationships and the growth will come.

๐Ÿšซ Don't just connect with people -
โœ… Engage!
๐Ÿšซ Don't spam inboxes -
โœ… Have real conversations
๐Ÿšซ Don't be pushy -
โœ… Find pain points and provide solutions

You'll learn that real connections and real relationships lead to sells... and those sells will lead to testimonials, referrals, and more sells.

You got this!

#sales #valueselling #marketing #jacobsthoughts

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June 13, 2020

Donโ€™t get so focused on success that you donโ€™t see it right in front of you!

๐Ÿšซ Donโ€™t get so focused on success that you donโ€™t see it right in front of you! ๐Ÿ˜ณ

Iโ€™m always wanting more. In part, thatโ€™s what makes me an entrepreneur. I have a burning desire to succeed, and work my tail off to do so.

That said, sometimes Iโ€™m so focused on the hustle and pursuit of success that I fail to celebrate and recognize the small wins.

๐Ÿ™ Take time to be grateful.

๐Ÿ“ˆ Think about where you were a year or even five years ago.

๐ŸŽ‰ Celebrate the small wins.

Take care! :)

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June 19, 2020

Trndsttrs "Going Out of Business" Marketing Tactic

โ€ผ๏ธ Lets to do something different:
๐Ÿง analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was โ€œfor now [โ€ฆ.] no more.โ€ Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

๐Ÿ‘๐Ÿป The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, Iโ€™ve been checking Jakeโ€™s page almost daily hoping for updates. This was creative, and probably effective. Iโ€™m writing about it, arenโ€™t I?

๐Ÿ‘Ž๐Ÿป The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

๐Ÿ˜ง The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. Itโ€™s never good taste to poke fun at other peoples pain.
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At the end of the day, Iโ€™m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

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June 20, 2020

The Right (and wrong) Way to Sell

๐Ÿ™ Please, please, please!

๐Ÿšซ Stop sending a sales pitch right after connecting.

I understand that social media networks are great sales tools, but itโ€™s not the right way to do it.

Instead:

๐ŸŒฑ Cultivate relationships.
๐Ÿ’ฌ Engage with content.
๐Ÿ’ก Provide Value.

THEN talk about your services.

๐Ÿ‘‡๐Ÿป Tell me about the worst LinkedIn sales pitch youโ€™ve received.

#linkedintips #sales #relationships #engagment #valueselling #contentmarketing

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