Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.
Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)
I've seen opinions, criticisms, and praises of this tactic.
My thoughts:
👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?
👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.
😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
-
At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.
What do you all think?
Does this annoy anyone else?
Or how about the classic: "let's grow our network. Like and comment on this post if you're open to connections..." 🤢
In my opinion, this is a sure-fire way to get engagement, but is it even effective?
By using tactics like this you aren't providing any real value.
You aren't targeting your audience and creating brand affinity.
You're simply getting likes and post views.
What's this worth?
I don't know, maybe I'm just grouchy today...
What do you think?
#jacobsthoughts #jmhmedia #engagement #linkedin
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If you want to have freedom AND a business:
- CREATE SYSTEMS.
By creating systems, you allow yourself to be more productive and get more done quicker. You also make it possible to get help and outsource tasks when needed.
Hope you all get a quick break this weekend. Take care!
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That said, sometimes I’m so focused on the hustle and pursuit of success that I fail to celebrate and recognize the small wins.
🙏 Take time to be grateful.
📈 Think about where you were a year or even five years ago.
🎉 Celebrate the small wins.
Take care! :)
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