Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | ๐ŸŽ™ Podcast: Trust Cast | โญ๏ธ JMH Media
August 20, 2020

I've been looking forward to this episode for weeks! It's the perfect intersection of SuccessQuest and JMH Media.

Maeva Cifuentes and I nerd out about culture, language, marketing, and content. It was such a fun conversation!

Thanks for being on the podcast Maeva!

Episode highlights:
๐Ÿ‡ต๐Ÿ‡ช Cultural exposure is important! If you can, visit another country or learn another language. It will change the way you see the world.
๐Ÿ’ฐ With PPC ads, you have to pay to get traffic. With content, you donโ€™t.
๐Ÿ’ฌ Talk to your customer support and sales departments! They talk to the customer every day and can tell you what pain points they have.
๐Ÿ™Œ Content isnโ€™t about promoting your products. Instead, itโ€™s about solving problems.
โ€ผ๏ธ If you do content marketing correctly, itโ€™s not guesswork.
๐Ÿค Good marketing and good sales go hand in hand. If you provide value then sales will be easy.
๐ŸŽ™ Start a podcast! A podcast is an amazing tool that provides so many benefits. It lets you network with people, and it creates incredible content.
โš™๏ธ Create systems in your business and document these systems. This will help you outsource and get help.
๐Ÿ‘จ๐Ÿผโ€๐Ÿ’ผ The value of creating a personal brand. Build relationships!

Enjoy!
#podcast#jmhmedia#successquest#contentmarketing#personalbrand

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Additional Thoughts

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November 17, 2020

Is content creation worth it? It's a lot of work!

Is content creation worth it? It's a lot of work!

It's worth it if... ๐Ÿ‘‡๐Ÿป


I just got off a call with someone that is incredibly passionate about a specific topic. They want to create a blog and podcast, but they wonder: is it worth it? it's a lot of work.

Here's my answer: What's your end goal?

Are you doing it as a hobby, or do you want it to make money?

Don't get me wrong. A blog and podcast can make A LOT of money.

That said, most people burn out long before they get there.

If you're doing it because it's something you love to do, then you're more likely to make it to the point where it makes money.

Find something you'd do even if it never makes a penny. Then work as hard as you can to make a 1M+ :)

#jacobsthoughts #passion #contentmarketing #contentcreation

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November 18, 2020

How do you go about pricing conversations?

haha ๐Ÿ˜‚
How do you go about pricing conversations? Put all of your tips and tricks below ๐Ÿ‘‡๐Ÿป

While I'm no expert on this subject, my personal opinion is to just say it how it is.

If you're too expensive for them, no big deal you weren't a right fit.

If you could have gone higher... no use stressing over it now!

What do you think?
#pricingstrategy #negotiation #jacobsthoughts

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December 8, 2020

Is it possible to be inauthentic precisely because you are trying to be authentic?

Is it possible to be inauthentic precisely because you are trying to be authentic?

Well, yeah!

This weekโ€™s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values.

I had a great conversation with Jennifer Anastasi. Thanks for being on the show Jennifer!

#branding #authenticity #trustcast #brandloyalty #podcast

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