Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.

Is it possible to be inauthentic precisely because you are trying to be authentic?
Well, yeah!
This week’s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values.
I had a great conversation with Jennifer Anastasi. Thanks for being on the show Jennifer!
#branding #authenticity #trustcast #brandloyalty #podcast
I've been thinking a lot about friction lately. Especially as I'm working from home and have more distractions than ever before.
Friction is simply a tool in our toolbox. Are you using it to your advantage?
⏫ We should increase friction in the things we want to stop doing. (example: move distracting apps to a distant page and folder on your phone).
⏬ We should decrease friction for the things we want to do more (example: I've started putting a book next to my bed so I read more often).
These ideas are not my own :) Thanks to Nir Eyal and his book, Indistractible, for helping me think about this.
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Read Post🤝 Collaboration is powerful.
🚫Don’t go it alone!
Throughout my life, I’ve had a lot of interests and I’ve been able to learn things quickly. Because of this, I’ve been relatively good at almost everything and It was so easy for me to be a “one man show.” I’m branching out and learning to work better with others, and it’s amazing. Here are some things I’m learning:
💪🏻 Even if you’re good at something, someone else might be better.
🎯 Specialize in the things that 1) you’re an expert in, and 2) bring you joy. Outsource or partner with others for the rest.
👨🏻🎓 When you work with others, learn from them. They’ll have a different perspective and different skills.
📈 Leverage each other’s network and resources.
I’m always looking to get to know more people. Don’t hesitate to reach out. Maybe we can collaborate!
#collaboration #workingtogether #leverage #learn #perspective
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Read PostPerhaps never in our history has this teaching of Christ been more applicable:
“Love your enemies, bless them that curse you, do good to them that hate you, and pray for them which despitefully use you, and persecute you;”
May we show more kindness and love. Especially to those who disagree with us.
#jacobsthoughts #faithandwork
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