Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
🖥 Need some website tips? 👍🏻
We just launched a new website for the Self Improvement Daily Podcast.
I was honored when Brian Ford came to me looking to improve the website for his podcast. I've been a long time listener, an I was excited to help with the rebrand and new website launch.
Here are some tips based on the decisions we made:
- Create an attractive catchy header.
- Include a picture of yourself. It provides a human element to the site.
- Break up large sections of text when possible.
- Include social proof on the site.
- Make sure that you have a page featuring each piece of content for SEO purposes.
Let me know what you think of the site. If you have any feedback or ways we could make it even better, don't hesitate to let Brian or myself know.
#branddesign #websitedesign #contentmarketing #jmhmedia #podcastwebsite
Some interesting insights into Gen Z and Millennial Podcast listeners.
Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.
KEY TAKEAWAY
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.
INTERESTING FINDINGS:
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats
Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.
If you have any questions about podcasting I'd be happy to jump on a call and chat.
#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials
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Read PostThis Just In!
Apple Podcasts Surpasses 1 Million Podcasts.
Wow! We've officially passed the threshold. Obviously, not all of these podcasts are active, but it's still an interesting number :)
This data comes curtsy of Daniel J. Lewis and My Podcast Reviews.
#podcast #milestone #1MillionPodcasts
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Read Post🤔 Not sure what content to create?
Follow this simple formula:
🤓✏️🤯
1. Who is your perfect customer?
2. What questions and problems do they have?
- Don't just guess on this step. Go ASK your customer.
- Some tools: Google Trends, Quora, Facebook groups...
3. Find solutions to their problems.
4. CREATE content that answers their questions and solve their problems.
If you do this, you'll become a thought leader in your industry. You'll build trust and loyalty to your brand.
You got this!
#contentmarketing #targetaudience #jacobsthoughts #value #problemsolving
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