Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
🤔 What's a relationship worth?
As much as you put into it.
I'm a science guy, and I love the visual of potential vs. kinetic energy. Every relationship that we have, every person in our network has an enormous potential to benefit us. That said, we have to work to convert the potential energy to kinetic energy.
Your network can be your net-worth. If you put in the work :)
haha 😂
How do you go about pricing conversations? Put all of your tips and tricks below 👇🏻
While I'm no expert on this subject, my personal opinion is to just say it how it is.
If you're too expensive for them, no big deal you weren't a right fit.
If you could have gone higher... no use stressing over it now!
What do you think?
#pricingstrategy #negotiation #jacobsthoughts
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Read PostHow do you feel about the new google icons?
I get what they're going for:
- Brand consistency
- 1 design language
- Bright and colorful
That said, I feel that they made some major mistakes.
- It's really hard to differentiate their different products.
- The icons seem void of personality
- In some instances, they simply don't make sense. For example, the new Docs icon just looks like a poorly designed rectangle... not a document.
What are your thoughts? Do you like them?
#design #jacobsthoughts #usability
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Read Post‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.
Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)
I've seen opinions, criticisms, and praises of this tactic.
My thoughts:
👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?
👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.
😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
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At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.
What do you all think?
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